11/17/2011

Benetton Un-Hate. Photos and Video


World leaders put aside their differences and plant kisses on each other in a series of Photo-shopped advertisements. The new campaign from Benetton kicked off in Paris today followed by New York City, Milan, Rome, and Tel Aviv.
'What does 'Unhate' mean? 'Un-hate. Stop hating, if you were hating. Unhate is a message that invites us to consider that hate and love are not as far away from each other as we think. Actually, the two opposing sentiments are often in a delicate and unstable balance. Our campaign promotes a shift in the balance.'
-- Alessandro Benetton, Executive vice president
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